Business Class

Rabbit Revolution launched Business Class as a special RSVP-only annual event for loyal fans of the brand — our first foray into immersive events, drawing inspiration from the golden age of aviation.

The setting was a luxurious business class lounge aboard the fictitious Rabbit Airlines. I led the team in designing airplane ticket invitations, flight attendant costumes, branded cocktail napkins, thematic decor, and an aviation-themed drink menu to fully deliver on the immersion. Attendees each received a "Business Class" loyalty card offering perks at future Rabbit Revolution events to reward and reinforce brand loyalty.